Six Reasons to Outsource This Holiday Season

The holiday season is the most profitable season for any business. Last year, despite the alarm of inflation and Omicron, the retail sector in the United States and Australia saw record sales during the festive season. Australia’s annual holiday spending alone is projected to reach around $63.9 billion. 

It may be safe to say businesses can expect a massive influx of inquiries and orders from Black Friday to Christmas. And while being run off your feet is a retailer’s dream, juggling all your tasks alone can quickly become a nightmare. 

Here are six tree-mendously great reasons you should partner with an outsourcer for the busy season:


    Outsourcing services are flexible and can be customized to fit your business needs. You may want to hire a company that does your customer service for you, but you also need help with designing your website and social media posts. Similarly, if you run a restaurant, you can outsource a virtual concierge to assist you with reservations during peak season. With outsourcing, it's possible to get everything done without having to hire several employees or spend hours researching new software programs. One of the most significant benefits of outsourcing is scaling your business with more or fewer people according to your needs. You'll be surprised by how much time this frees up in your day.


    The beauty of outsourcing is that you can be very specific about what you want to be done and then let your outsourcing partner handle it. For example, if your business needs a website built, you can hire someone to do just that instead of learning to build one yourself. If you need someone to create a logo for your business and that's not something that comes naturally to you, outsource a graphic designer for your projects. You'll save time by outsourcing tasks that take up too much of your day and allow you to focus on the things that are most important.


    Say you're a company that makes t-shirts. Fandoms have reached an all-time high, and your phone's ringing off the hook for Anime or sports prints as Christmas gifts. Great news for you, right? Well, that depends: are you able to answer every query and ensure that you're delivering a fantastic customer journey, all while juggling operations and providing a top-quality service? Buy your business the gift that keeps giving and outsource a trained virtual assistant for the holiday season. They'll handle your phone lines and email, take care of order fulfilment, invoices and follow-ups, and ensure your customers keep coming back. It makes perfect business sense when, according to this HubSpot research, 93% of customers are likely to make repeat purchases if the company's customer service is excellent.


    Save money by spending money? Yes. Outsourcing effectively reduces costs and increases efficiency because you gain access to a talent pool of specialized skill sets that allows you to get more done in less time. According to Yahoo Finance estimates, a company can save between 30% and 50% on operating expenses by using BPO services.


    It is often too late when a company realizes its customer support team is not enough to handle all incoming queries on time. This is where 24/7 customer care comes in handy. A professional team of customer care representatives will take care of your customers when you're too busy or can't extend your hours or working days in-house during the holidays. Customers today demand instant response and reliability from companies they are dealing with, so outsourcing can help you meet such demands and ensure your customers are happy with the response times and resolutions. According to this research, a 1-minute response time can lead to 391% more conversions. That's definitely worth outsourcing for.


    With every man, woman, and teen online today, social media is a powerful tool for business owners. It can help you reach a wider audience, build your brand's reputation, and help you create an emotional connection with your potential buyers, which is why it should be part of your marketing strategy this holiday season.However, managing social media accounts can be time-consuming and stressful; it can be difficult to create engaging content every day to keep followers engaged. You need someone who knows what they're doing and stays up to date with the latest trends in handling these social accounts and building your brand on every platform. Your business will thank you for it.


Do you need help with a specific area in your business? Packleader BPO has close to a decade of experience in the outsourcing industry. We’ve facilitated over 200,000 successful transactions in Australia alone and are proud to offer a unique service focused on customer satisfaction. 

We’re one of the few companies that can provide you with complete peace of mind by offering multiple levels of support at different price points, depending on your needs. So ensure this festive season is a joyous one for your business, and contact us today!
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